Brisbane videographer kickstarts storytelling content creation for adverts

Brisbane-based videographer and filmmaker Danny Camara heralds the relaunch of video production services with not only stunning cinematography but a strong focus on storytelling as well. According to Danny, he has witnessed the evolution of public demand for advertisements. Today, viewers of advertisements want more than just product or service information; they want ads that tell a story.

For Danny, this shift in audience demand offers exciting new ways to create ads. “In other words,” he says, “your ‘cool’ product isn’t the reason people buy, it’s how the story of the product captures their attention.”

Examples of ads with compelling stories can be found here:

Storytelling in Advertising

“Storytelling is massive because consumers don’t want to be sold, they want to watch videos with information and a story that they can connect with and reconnect with.” Danny says marketing research has found that people naturally respond better to stories than the default informational ads. This has always been at the heart of effective marketing – telling a good story instead of just promoting a product or service as a commodity. People will relate more to an entertaining story than just a random advertisement about the quality of a product or service.

“People want to connect with brands on an emotional level, and that’s what we aim to do with our video production services. We want to create ads that leave a lasting impression on viewers, ads that they will remember long after seeing them. »

Understand the target audience

Danny also stresses the importance of understanding the target demographic before creating an ad. He says it will help in two ways:

— Ensures that the product will be well suited to the company’s target demographic.

— Increases the chances that the video presents the story in a way that is understandable and relevant to viewers.

Knowing the target demographic when creating ad campaigns will help focus on the reason behind the product or service. And the number one reason has always been, and always will be, people.

To start

When asked what the first step was, Danny said, “First, start thinking about what kinds of stories the video should tell. Does the company want to solve a problem that can be solved by using a product or service? Are there any aspects of the product that are difficult to show your audience? Maybe telling a story will solve that.

“For example,” he says, “one way to show how well a machine works would be to take it apart and show every technical part. But that doesn’t make for engaging advertising. But if the video were to show how this machine could impact a person’s life, for example, giving them time to enjoy the weekend, that would be a good example of storytelling in advertising.

He says a company can even approach a video production company to help create the concept. “We like this stage where we are involved in the conceptualization. Working with company representatives, video producers can start thinking about a variety of concepts. They will then brainstorm ideas for how it could be told. The next step is to create storyboards for these different types of stories. Once the storyboards are completed, the video director plans the production.

In summary, Danny points out that advertising is more than just selling a product or two. More importantly, it’s about people, the company’s audience. And a video will connect with that target audience by telling them an interesting story they can relate to, a story where their experience resonates with the message conveyed by the ad. For ideas on creating compelling stories for ads, check out some of the ads Danny Camara and his team have created for clients:


Danny Camara Cinematography provides premier video content creation services for businesses of all sizes, production companies and advertising/marketing agencies. Their award-winning team has years of industry experience and is passionate about creating great, personalized videos tailored to specific needs and goals.

Their experienced staff will work alongside clients from start to finish to ensure that all aspects of quality filmmaking are met. To view past work, visit

Contact information:
Name: Danny Camara
E-mail: Send an email
Organization: Danny Camara Cinematography
Address: 37 Neptune Street, Springfield Lakes, Queensland 4300, Australia

Build ID: 89070069

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