Former Viera Voice videographer promotes events at venues in Orlando | Business

A year of hands-on experience at Viera Voice newspaper was just one step that helped propel Alex Edwards on the right track to help promote gigs in top venues in Orlando.

The Viera High School graduate oversees digital media and strategic communications for entertainment venues including the Amway Center, Camping World Stadium and Tinker Field.

Edwards, like many other high school students in Brevard County, earned his associate’s degree from Eastern Florida State College while attending Viera High School.

After graduating from Viera High School in 2013, he moved to Chicago to pursue acting studies.

Some of his scholarships failed and he didn’t want to take on a lot of debt. So he returned home and joined the Viera Voice newspaper part-time as a videographer and photographer. He also delivered newspapers and designed for the annual Viera Voice Scarecrow Stroll and Harvest festival.

“I produced a 30 minute video short titled ‘Keep the Spirit of ’45 Alive’ (to commemorate the 70th anniversary of the end of WWII) where we interviewed people from our area who still lived and showcased their memories, ”Edwards said.

“I had taken a video editing course when I was double enrolling, so I understood editing platforms before working at Viera Voice. “

Edwards said a graphic designer for the newspaper had helped him learn to use Photoshop and Adobe InDesign.

That year of working at Viera Voice quickly passed and Edwards was ready to go back to school. He was accepted into the acting program at the University of Central Florida, but instead decided to pursue a degree in marketing.

“I needed a degree to do marketing, but I didn’t need a degree to do theater,” Edwards said. “But I always wanted to stay in the entertainment (industry).”

After graduating from UCF in 2016, Edwards became an intern for Orlando Venues, which promotes events at the Amway Center. Since completing his internship, he has worked full time promoting events at the Amway Center.

“I take care of our social media, website, digital advertising, application maintenance, graphic design and email marketing. We have a very average team: me, a colleague and a manager. We are responsible for the marketing of all concerts and non-sporting events. “

Through his work, Edwards has met many celebrities including Garth Brooks, Adam Levine, Andrea Bocelli and Billy Joel. “Every time they come to the Amway Center, we give them a jersey with their name on it. Then we do a presentation and take a picture of them with the jersey to welcome them and wish them a good show.

Tanya Bowley, City of Orlando / Venues Marketing Manager, has nothing but good things to say about Edwards.

“Every once in a while you’re incredibly lucky to interview a top caliber college intern and Alex was the epitome of that type of candidate. … Today, and with over 140 shows to his name, he has perfectly managed his role as an intern to finally find his way overseeing digital media and strategic communications for our entertainment venues including Amway Center, Camping World Stadium and Tinker Field. It has been a rewarding journey working alongside him and I look forward to his continued success, ”she wrote in an email.


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