Microsoft acquires online video editor Clipchamp
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Microsoft today announced the acquisition of Clipchamp, a browser-based video creation startup founded in Brisbane, Australia. While the terms of the deal were not disclosed, Chris Pratley, CVP of Microsoft’s desktop media group, said the purchase would allow Microsoft to integrate Clipchamp’s technology with Windows as well as the offerings. of products available through Microsoft 365.
“Small business owners, marketers, influencers, students, educators, families and information workers of all types need the ability to create great looking videos with minimal effort. Whether it’s a 10-second social media ad, a 2-minute product pitch, or a 20-minute instructional video, Clipchamp and Microsoft will provide you with the tools and the experience you need, ”Pratley wrote in a blog post. “If you’re already a Clipchamp user, everything will improve with more options, more power, and the easy creation experience you love.
Clipchamp was launched in 2013 by former SAP employees Alexander Dreiling, David Hewitt, Soeren Balko and Tobias Raub. The company’s platform combines a web application with hardware acceleration, allowing users to create videos with templates, filters, styles, transitions, and storage media in a multitrack audio and video editor. Clipchamp offers built-in sharing tools for social media, offering output styles and proportions for networks like Twitter, Pinterest, and Facebook. And it supports Dropbox, Box, Google Drive, and OneDrive, allowing users to sync projects across different devices and the cloud.
Increase in use
Clipchamp, which had raised $ 15.3 million in venture capital before the acquisition, counts Zendesk and 5 of the Top 10 Fortune 500 companies among its business users. It opened its first US office last year in Seattle as its workforce grew to over 40 and reincorporated in the United States.
Ahead of Clipchamp’s launch on the Microsoft Store in July, the company revealed that it had 17 million registered users on its platform at more than 390,000 businesses, a 54% increase year over year. ‘other.
“Clipchamp has experienced explosive growth, almost tripling our team over the past year. We are on average acquiring twice as many users as a year ago at the same time while doubling the usage rate, which means more users are creating video content than ever before, ”said Dreiling , who is CEO, in a statement. “While social media videos have always been at the forefront of business needs, over the past year we have also seen the rapid adoption of internal communications use cases where many recordings of screen and webcam take place on our platform. The need for video templates has also accelerated… as they allow users with limited video editing skills and time to create professional-looking video in minutes.
Microsoft’s experiment in video editing software began with Movie Maker, which was included with Windows Me in September 2000. After nearly two decades, Movie Maker was discontinued in favor of Video Editor, formerly Microsoft Story Remix, which is integrated with Microsoft Photos on Windows ten.
The global video editing software market is expected to reach $ 1.1 billion by 2025, according to a source. This would represent a compound annual growth rate of 4.4% from 2020.
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