Start-up videographer overcomes foreclosure challenges to double revenue
An Aberdeenshire video production company has seen growth, despite challenges posed by the pandemic.
Xana Creative, founded by Megan Milne in 2018, has doubled turnover, with 2020 forecast to exceed £ 50,000.
The Oldmeldrum-based company is also expanding its team, with Executive Assistant Denise Milne covering commercial support and video post-production.
With the first lockdown ending the in-person shoot, the company pivoted its business model and got editing work further, winning a contract to edit live broadcasts of a New Zealand farming program.
The Xana Creative team also recently entered into a contract with the Dubai office of an Aberdeen-based manufacturing company.
The restrictions imposed in the wake of the global pandemic have also opened up new opportunities for Xana Creative closer to home, as companies seek to use more video content on their social media.
As businesses cautiously reopened after the lockdown, many created videos to show customers what the new work environment, shopping, or dining experience would look like.
Milne, Founder and Director of Xana Creative, 26, said, “I’ve learned so much about hosting events online, and creating and developing live streams, which has been great. a crucial element in the survival of some businesses. year.
“Focusing on post-production work has opened up a new global market and I can’t wait to see where 2021 takes us in terms of international customers.
“We even dipped our foot into the wedding video market this year. With small weddings becoming the norm for the foreseeable future, it is even more important that those who cannot attend have the opportunity to make it through the day.
“We have also branched out into home viewing videos for those selling properties in the area,” she added. professional and high quality video.
Milne is hoping to recruit another staff member this year, to focus on social media.