Twitter acquires photo and video editor maker Stories Chroma Labs
Twitter has acquired Chroma Labs, the company behind a specially designed photo and video editor for Instagram and Facebook Stories, as well as Snapchat. Whether the acquisition means Twitter is also launching a feature for ephemeral posts remains to be seen. All Twitter Product Manager Kayvon Beykpour noted in his post, Chroma Labs employees will join the social network’s product, design and engineering teams.
Chroma Labs also announced on Twitter that it was shutting down its business “with immediate effect.” You can continue to use its app, Chroma Stories, as long as it’s installed on your phone. It will only be updated if a future iOS update breaks it, and it won’t get any more new features.
Even though the app is in the process of shutting down, the company said TechCrunch that it is a complete acquisition and not just an acquisition. Chroma Labs staff will join Twitter’s Conversations division, but again the spokesperson did not say if a Stories-like feature was in the works.
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