Wochit launches a plug-and-play video editor that companies can white-label seamlessly as part of their platform

NEW YORK, August 1, 2022 /PRNewswire/ — Today, Wochit, a leader in SaaS video creation, distribution and automation, announced the launch of a streamlined, self-service version of its video creation product, designed to be easily integrated and white-labeled by organizations looking to add video editing to their platform for their clients.

“One thing should be clear to every industry, channel and business owner now,” said Dror Ginzberg, founder and CEO of Wochit. “Video is non-negotiable for anyone who is serious about interacting with their audience or end consumer. Any platform or marketplace that cannot offer this capability will lose customers to a platform that will.”

A pioneer in the field of video creation over the past 10 years, Wochit has so far mainly served businesses and media with customized solutions. The new video editing product is simple to integrate, customizable in functionality, and streamlined in pricing, making it easy and affordable for businesses of all shapes and sizes.

According to Ginzberg, “It’s a recreation of the vision we’ve always had, but this time on a much larger scale. We’re now helping platforms that couldn’t offer video creation before. The result is exponential growth for them and their customers alike.”

The new video editor allows simple, plug-and-play integration into an existing marketplace, franchisor network, app or site. “Right off the bat, we expect this to be a huge hit in areas like real estate, HR, food and wellness,” said Anat YanivHead of Marketing, “platforms that already serve communities with large end audiences but no turnkey way to add video without starting over or breaking things.”

The key is that Wochit allows for seamless integration with minimal developer augmentation. The video editor is available to try for free, and it can even be deployed with no commitment or cost for the first 3,000 seconds of professionally produced video. “It’s everything we’ve learned over years of partnering with the biggest enterprise brands – and years of listening to creators’ needs – boiled down into a simple integration code that every app or site Web can profit. It’s magic,” says Daphna Tsachor, Chief Product Officer at Wochit. .

There are beautiful and effortless templates for every type of business and use case, and the selection can be narrowed down as needed. For example, a real estate franchisor might offer branding templates such as “meet the agency, agent, or trainer” and “welcome to the team.” A craft market would probably choose to offer “how to” and “sales and promotions”, to name a few.

“It’s great to see how Wochit’s video editor is being adopted by companies like Houzz, Taboola, Kaltura and Shutterstock who have found it valuable to allow their users to create videos directly from from their platforms,” ​​says Tsachor. “Now is the time to deliver that same value to companies and business owners who have not been able to benefit from it until now!”


Wochit brings the power of video creation to businesses of all shapes and sizes. Our versatile, plug-and-play video editor can be easily white-labeled as an integral part of any platform, app, or website, empowering anyone to empower their customers to create videos. Now the end-user owner of every business, in any industry, with any use case, will be able to tell their story, market their goods and services, and more, with compelling videos, revolutionary ease and unprecedented speed. Beyond our self-service video editor, Wochit is also a trusted enterprise partner for custom solutions specific to an enterprise’s complexity, challenges, and scale. Hundreds of top global brands, non-profits, marketplaces and media organizations have already transformed their video production with our intuitive user experience, expert support and unlimited pre-licensed content from Getty, AFP, Press Association, and more, our cloud-based editing tools make it easier than ever to create, version manage, automate, and publish across multiple platforms. We love helping every organization connect with their audience in new ways every day.

To try Wochit’s new video editor risk-free, just go to wochit.com. The first 3,000 seconds are free (100: 30 videos, for example) then pay as you go ($0.02 per second of video produced).

For media inquiries:
Anat YanivMarketing Director, [email protected]

SOURCEWochit Inc.

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